Adidas has a few messages for LeBron James, and the company is using billboards and bus signs in the 18-year-old's hometown of Akron to reach him.

"Do you want to be the next superstar?"

"Will you use fame to change the world?"

"Will you do something bigger than basketball?"

Each billboard message is accompanied by Adidas' logo. None mentions James by name but the company acknowledges they are for him.