Due to a coach's decision, Gerald Green did not play for the first time in his two seasons with the Phoenix Suns in their win over the Chicago Bulls on Friday.

Jeff Hornacek said it was not predetermined that Green would not play, but decided on the move due to the matchups.

"We have a lot of guys that can play," Hornacek said. "I thought Goran and Eric going up against Rose and Butler and these guys was just a better match and they were playing 40 minutes. There are only so many minutes out there. We just went with the shorter rotation. Maybe tomorrow, it's his night."

The Suns said there is no discipline or trade reason for the benching.

Green, often visibly upset upon being pulled from games, remained encouraging and relaxed throughout the game and took a spot on the end of the bench.

"I'm a professional," Green said. "I didn't know I was going to play tonight, though. We won, though. I'm always ready to go. I've been ready to go since I was in Russia two years ago."

Matt Barnes was fined $25,000 by the NBA for directing inappropriate language toward a fan.

Barnes said on Twitter that he was responding to Phoenix Suns' owner Robert Sarver, who allegedly instigated the incident.

Barnes said Sarver cussed at him first.

Goran Dragic said he will give every team in the NBA any equal opportunity when he becomes an unrestricted free agent in July.

“Every team in the NBA is an option to me, because it is a privilege to play for any team in the NBA," Dragic said. "When the time comes I’m going to sit down with my family and my agent and try to make the best decision for myself.”

Dragic said he has not given more specific thought to his decision, preferring to focus on the season.

“Right now, I’m so focused to play those 38 games left of the regular season and hopefully we’re going to make the playoffs,” Dragic said. “Right now is no time to think about the free agency because I want to be focused. I want to help my teammates.

The Phoenix Suns have made clear to Archie Goodwin and around the NBA that the franchise has the second-year guard as a cornerstone of its future, shutting down interested suitors, league sources told RealGM.

Whenever contacted with interest from major- and minor- market teams, the Suns have shown no willingness to move Goodwin, promising that he’s a major part of their talent core.

“Archie doesn’t want out of Phoenix,” Goodwin’s agent, Charles Briscoe, told RealGM on Wednesday. “His words have been twisted in a recent article. We’re willing to wait for Archie’s opportunity. Any player in the NBA wants to play immediately, but we understand that Phoenix is in a playoff push. If we have to wait for next year, we’re OK with that. We know he will get his opportunity, and he’ll be ready.”

Phoenix acquired Goodwin with the 29th pick in the 2013 NBA Draft, a talented 6-foot-5 player drafted onto a roster that already had backcourt depth, and the plan had always been to fully incorporate him into the rotation by his third season in the league.

At 20 years old, Goodwin came into training camp with an elevated workout regimen, improved basketball shape and a thirst to crack the Suns’ rotation. In 12 appearances this season, he has averaged 3.9 points and 1.3 rebounds in 7.8 minutes a game.

Goodwin was sent to the Suns’ Development League affiliate, Bakersfield, before the Showcase and won the event’s MVP while scoring 70 points and grabbing 17 rebounds over three games. He has several more D-League appearances scheduled the remainder of the season to continue receiving repetitions and playing time in Phoenix’s system.

Goodwin entered the NBA after one season at Kentucky, where he averaged 14.1 points and 4.6 rebounds in 33 games.

Shawn Marion plans to retire after this season with the Cleveland Cavaliers, which will mark the end of a 15-year NBA career that was mostly spent as a star with the Phoenix Suns.

"I wanted to go out on my terms," Marion said. "The biggest thing is having a son. I got attached to him. Seeing him periodically is hard. Watching him grow up on pictures and videos is hard."

Marion considered retirement last summer but chose to sign with Cleveland mostly for a chance at a second championship ring and the proximity to his son in Chicago.

Marion was drafted by the Suns in 1999, when he set a goal to play 15 seasons. The 36-year-old believes he could play another three seasons but being away from his first child, 8-month-old Shawn, has convinced him to retire after this season with the Cavaliers.

The average NBA franchise valuation is now a record $1.1 billion.

There are now 11 NBA teams worth at least $1 billion, compared to three a year ago.

The Los Angeles Lakers lead the way at $2.6 billion, up 93% over last year. 

The value of the New York Knicks shot up 79% to $2.5 billion, ranking the team second overall.

Rounding out the top five are the Chicago Bulls ($2 billion), Boston Celtics ($1.7 billion) and Los Angeles Clippers ($1.6 billion).

6. Brooklyn Nets: $1.5 billion
7. Golden State Warriors: $1.3 billion
8. Houston Rockets: $1.25 billion
9. Miami Heat: $1.175 billion
10. Dallas Mavericks: $1.15 billion
11. San Antonio Spurs: $1 billion
12. Portland Trail Blazers: $940 million
13. Oklahoma City Thunder: $930 million
14. Toronto Raptors: $920 million
15. Cleveland Cavaliers: $915 million
16. Phoenix Suns: $910 million
17. Washington Wizards: $900 million
18. Orlando Magic: $875 million
19. Denver Nuggets: $855 million
20. Utah Jazz: $850 million
21. Indiana Pacers: $830 million
22. Atlanta Hawks: $825 million
23. Detroit Pistons: $810 million
24. Sacramento Kings: $800 million
25. Memphis Grizzlies: $750 million
26. Charlotte Hornets: $725 million
27. Philadelphia 76ers: $700 million
28. New Orleans Pelicans: $650 million
29. Minnesota Timberwolves: $625 million
30. Milwaukee Bucks: $600 million

The Phoenix Suns are actively seeking a trade of Miles Plumlee ahead of the Feb. 19 deadline.

The Suns are working in conjunction with Plumlee's agent, Mark Bartelstein, to try to find a new home for him.

Plumlee is averaging just 13.5 minutes per game this month, compared to 23.5 minutes per game in November. Plumlee has become expendable following the Suns' trade for Brandan Wright, as well as the emergence of Alex Len.

The Suns are seeking at least one future first round pick for Plumlee.

The Boston Celitcs, Los Angeles Clippers and Phoenix Suns have agreed upon a three-team trade, sources tell RealGM.

Austin Rivers will be dealt to the Clippers with Reggie Bullock going to the Suns and Shavlik Randolph being sent to the Celtics.

Rivers was dealt from the New Orleans Pelicans to the Celtics as part of the three-team Jeff Green trade.

Rivers will be an unrestricted free agent in the offseason as the Pelicans declined their 15-16 option on his contract in October.

Dan Woike of the Orange County register reports that Chris Douglas-Roberts will be included the deal for the Celtics. Mark Murphy of the Boston Herald adds that Douglas-Roberts will be waived by Boston.

The Phoenix Suns are interested in Reggie Bullock.

The Los Angeles Clippers are working on an Austin Rivers trade with the Boston Celtics and are trying to not surrender Bullock.

The Suns have been increasingly mentioned as a likely third-team participant to help the Clippers acquire Rivers.

The Phoenix Suns have waived Tony Mitchell to create a roster spot for Brandan Wright.

Wright was acquired from the Boston Celtics for future draft considerations.

Phoenix recently dealt Anthony Tolliver to the Detroit Pistons for Mitchell.