Jason Ray passed away Monday morning three days after he was struck by a sport-utility vehicle while walking along a highway.

Ray was a student at the University of North Carolina who dressed as the school's ram mascot, Rameses.

He had been in critical condition since the accident on Route 4 on Friday afternoon. He had been in New Jersey for the men's NCAA Tournament game between North Carolina and Southern California at Continental Airlines Arena.

Steve Kirscher, UNC's associate athletics director for communications, said Ray died at 8:38 a.m. Monday.