The Charlotte Bobcats have sold the naming rights to their arena, the Associated Press is reporting.

According to the report, the arena will be named Time Warner Cable Arena. In exchange, the Bobcats will immediately end a TV deal with the cable company that prevented Bobcats' games from being shown on regional sports networks and satellite TV services.

An announcement is expected on Tuesday, with the new TV deal beginning Tuesday night when the Bobcats' home game with Minnesota will air on FSN South.