Commissioner David Stern is thinking about moving the start times of the NBA Finals games up so the league's young fans are able to watch, according to The New York Times.

?We struggle with it,? Stern said. ?There?s no doubt that at 11:30 Eastern, that?s when the largest audience is gathered in.?

The problem is offset somewhat by fans downloading from NBA.com, Stern admitted.

?We?re literally having billions of visits a year to those sites and hundreds of millions of downloads of video streaming,? he said. ?And we?re spending a lot of time focusing on the kids that are very much involved in that, and video games and the like.?

?It wouldn?t be a terrible thing to have a Sunday night game at 7 o?clock, but our network partners tell us that your ratings will be lower,? Stern said. ?And to me, that isn?t just about selling air time; that means that you?ll have a lower audience count, and why would you want to have a lower audience count??