The Brooklyn Nets' media relations Twitter hasn't posted since Feb. 28.

The account, @Nets_PR, had become infamous in NBA social media circles for frequently posting light-hearted Tweets.

"The Nets are 32-0 when outscoring opponent this season," was one of the more heavily re-Tweeted posts.

This change was announced at the Sloan Sports Media Conference by Jayne Bussman-Wise, Digital Director of the Brooklyn Nets & Barclays Center, in a panel called "Staying Relevant: Social Media Analytics." 

The account had roughly 1,000 followers at the beginning of the season, and grew to over 6,000 since the tweets were taken over by Nets Public Relations Manager Calder Hynes.