The NBA will put a sponsored 3.25-inch-by-1.6-inch patch with a Kia Motors Corp. logo on the upper left chest of player jerseys for both the 2016 and 2017 All-Star games.

The patch is part of an advertising buy between Turner Sports and Kia.

The patch will also appear on All-Star jerseys available for retail.

Jersey ads in the U.S. are fraught with logistical complications, including finding sponsors that satisfy all parties and determining how to divide the revenue among leagues, team owners and broadcasters.

By debuting sponsor patches on All-Star jerseys, the NBA was able to sidestep a few hurdles, like bypassing approval for from team owners.