The Los Angeles Clippers have continued to be one of the NBA's better teams since Chris Paul arrived in 2011, but they have yet to reach the Western Conference Finals.
Despite the Clippers' run of success and the shortcomings of the Los Angeles Lakers during the time period, they have yet to capture a significantly bigger share of the market.
"So look. I'll say two things," said Steve Ballmer. "No. 1, we've been kicking the Lakers' a-- the last several years. Let's just face it. We don't have the championships that the Lakers do. We don't have any of that. But in the world of sports it's, 'What did you do this season?' And all we can control is how we do this season, next game, next game, and I'm proud of what we're doing.
"Ok, yeah, we didn't have a championship 15 years ago but we're doing well.
"But our ultimate goal isn't to to beat one other team. It's to beat 29 other teams. If you tell me you were the top team in LA, but the 28th team in the league, I say to heck with that.
"So in a sense, the best way to beat the Lakers is also to be the No. 1 team in the world and that's what we're aspiring to do."