Lonzo Ball has worn Nike, Adidas and Under Armour shoes during Summer League.

"It's making a statement to the brands of what they could have had with an open mind," LaVar Ball said via text message. "The players are the brand ambassadors. The brand is nothing without the players."

Asked whether there's still a chance that a big shoe brand can sign his son Lonzo Ball, LaVar responded: "If the price is right. Quite frankly we are officially in the shoe game, and are a billion dollar brand either way."

The Ball family has put a lot of time, effort and finances behind Big Baller Brand.