The Milwaukee Bucks have sold their jersey sponsorship to Harley-Davidson.
The Bucks feature a green, cream and blue color scheme while Harley has a black, orange and white bar and shield logo.
“We think we found the absolute perfect partner for this,” said Matt Pazaras, the Bucks’ senior vice president of business development and strategy.
“You have somebody with a history that starts here in Milwaukee, a very long history — their 115th anniversary is next year — (and) they have a global presence and global reach much like the NBA. … The thing for me that sent it over the top and why we’re so excited is to have a consumer brand that drives so much passion. Yes, the (Harley-Davidson) logo’s going to be on our uniforms, but people tattoo it on their bodies. Something that drives that much passion from a consumer side is incredibly exciting for us.”