Lonzo Ball rejected a traditional sneaker endorsement from at least one company worth $10 million over four years.

LaVar Ball handled negotiations as he was seeking $1 billion for Big Baller Brand.

"A billion dollars, it has to be there," Ball told USA Today in the spring. "That's our number, a billion, straight out of the gate. And you don't even have to give it to me all up front. Give us $100 mil over 10 years."

Big Baller Brand has been in development for several months.