The Los Angeles Clippers have agreed to a jersey sponsorship deal with Bumble.
Bumble is a dating app geared for women that also has functionality for friendship and business conversations. Bumble requires women to message first.
The Clippers are calling the Bumble logo on the uniform an "empowerment badge," pledging to invest in promoting gender equality.
"We wanted to do something where we could really stand out and do something meaningful," Clippers owner Steve Ballmer said. "The way it is positioned it becomes part of the game, so it's an opportunity to have more meaning for everybody."
The Clippers' deal with Bumble marks the 20th jersey patch alliance struck for this season, the first year of a three-year pilot program by the NBA.
The 10 teams that have yet to sign deals are the Chicago Bulls, Washington Wizards, Oklahoma City Thunder, Houston Rockets, Indiana Pacers, Dallas Mavericks, Phoenix Suns, Portland Trail Blazers, Memphis Grizzlies and San Antonio Spurs.
Bloomberg reports it will be worth $20 million over three years.