The NBA had their highest rated regular season in four years.
Coverage was up an average of eight percent for the 17-18 season across the four networks with broadcast rights for the NBA with an average audience of 1.3 million viewers.
ABC benefitted the most with a 17 percent increase compared to 13 percent for TNT, four percent for ESPN and one percent for NBA TV.
"The idea that there is a super-team out there in the Golden State Warriors and a half-dozen franchises trying to dethrone them, creates a narrative that makes people want to watch," Marc Ganis, president of the marketing firm Sportscorp, told The Hollywood Reporter earlier in the NBA season.
The median age for NBA viewers on TNT, ESPN, ABC and NBA TV is 42, years younger than the NFL (50) and MLB (57).