The Los Angeles Clippers have partnered with Second Spectrum to bring augmented graphics to their telecasts this season.
CourtVision uses machine learning, data visualization, and augmented reality to enhance the broadcast.
“What we wanted to do required a machine to understand the game like a coach or a human, then augment it,” Second Spectrum CEO Rajiv Maheswaran said. “John Madden taught us a lot about football, and, because of the breaks in the game, he drew a lot on the screen. We want to bring the same thing to basketball.”
“No one understands the intersection of sports media and technology better than Steve Ballmer, and every team will benefit from the pioneering work that he and Second Spectrum are doing to enhance the game experience. I look forward to seeing the results.”
Second Spectrum’s goal is for everyone to watch sports in this way in the future.
“There will be a day we look back and say, ‘I can’t believe we used to watch everything the same way at the same time,’” Maheswaran said. “This is the start of that. It’s like rolling off the first car or computer. It’ll get a lot better, but the first one that ships off the factory line is super exciting.”