The National Basketball Players Association is creating an accelerator program to help players with their business and investment ventures.

The program will operate in conjunction with Mark Patricof’s Patricof Co. The firm’s clients include Henrik Lundqvist, Venus Williams, J.J. Watt and Todd Gurley.

“Our members are more than basketball players. They are investors, businessmen, entrepreneurs and stewards of their personal brands,” union Executive Director Michele Roberts said in a statement. “This program will provide additional resources to grow their businesses in a creative and competitive environment.”

The program will offer select player-led companies a number of benefits.