Nike has suspended the online sale of all Kobe Bryant-related products following his death.
The company would prefer to limit resellers buying existing products in bulk to sell them on the secondary market at an elevated price.
Nike joined the brand in 2003.
"We extend our deepest sympathies to those closest to Kobe, especially his family and friends," Nike said in a statement. "He was one of the greatest athletes of his generation and has had an immeasurable impact on the world of sports and the community of basketball. He was a beloved member of the Nike family. We will miss him greatly. Mamba forever."