The Toronto Raptors unveiled three of the five uniforms the team will wear in the 2020-21 season, showcasing simple but bold design, elements that weave together the lineage of previous uniforms, and a subtle nod to the franchise’s origins.
The now-familiar “north” pointing chevron remains a key element of the latest editions – it was first introduced on the jersey side panel in 2015-16 as part of the team’s rebrand.
The new uniforms are reminiscent of the red Earned Edition jerseys worn for much of the 2019 postseason season and which the team sported on court the evening they captured the franchise’s first NBA Championship.
“Uniforms do matter to players. Our team made the choice to wear the Earned jerseys during the 2019 Finals, for example,” Raptors President Masai Ujiri said. “We want to give our players - and our fans - jerseys they’re proud to wear not just because they say Raptors on the front, not just because they’re a symbol of our city and country, but because they also look great. I think that’s what we’ve achieved with these.”
The concept was a collaborative effort between MLSE’s in-house design team and Nike. The new threads are comprised of recycled PET bottles, a combination of Alpha Yarns and recycled polyester. Each uniform represents approximately 20 recycled bottles.
“As we began to think about the decade ahead, we aimed to create uniforms that not only reflected our franchise’s historic accomplishment in 2019 but also inspired the pursuit of our next championship,” MLSE Chief Marketing Officer Shannon Hosford said. “Our goal was to continue to evolve our ‘We The North’ Raptors brand identity highlighting our key chevron design, which is synonymous with the North and our championship, while also providing our fans with some added swagger while they show their support.”