While ratings for the NBA are down from 2019, their share of television viewing has never been higher. Ratings also rebounded from its all-time lows in 2020 and 2021 during the height of the pandemic.

Disney and Turner Sports have also brought in more advertising revenue during the playoffs.

The 2022 NBA playoffs brought in $842 million in sales revenue for the two companies, which is 19 percent more than the $705 million they brought in last year and a 54 percent increase compared to the $546 million in 2019.

The NBA is widely expected to sign its next television contracts at a significantly higher number than the one that kicked in ahead of the 16-17 season.