A new research note from Bank of America Global Research said ESPN carries a value of $24 billion. That valuation comes two weeks after a newly released set of finials prompted a $22 billion valuation.

“ESPN is still a strong business and a premier brand, but it sits at the nexus of possible major business transformation,” Bank of America said. “Transitions have historically proven difficult and typically not conducive to significant growth.”

ESPN Bet will debut on November 14th, which also gives the company growth potential amid cord-cutting and the rising costs of sports rights.

Disney has been open to offering equity in ESPN to sports leagues, or to major tech companies such as Apple.

ESPN is widely expected to extend its partnership with the NBA though they could broadcast fewer games in their next deal.