At a time when the league is suffering from a distinct lack of panache and star power, David Stern would be thrilled to have his most marketable asset back in the game. Likewise, Michael Jordan's competitive fires and unrivaled ego might even be satiated by complete control of a franchise.

But what would be good for the National Basketball Association and Jordan would not necessarily be good for the Milwaukee Bucks.

If Jordan and his financial backers are able to buy the Bucks by early next month, the league could quickly shift attention from its miserable TV ratings for a Finals that had all the appeal of summertime road construction. It could also divert publicity from a draft that will spotlight teenagers, despite the commissioner's wish for a minimum age requirement.

Stern could proudly announce on Independence Day that the Bucks sold for $200 million, which won't be true, and that one of the greatest players in the game is again associated with the NBA brand.

Stern would then be free to return to the comfort of his New York tower, content with his public-relations coup, while one of the league's more stable and successful franchises is left to face an uncertain future.