Celtics President Danny Ainge is planning to re-shape the team's direction.

"I got a lot of feedback last year in my conversations with players and agents, and they told me some interesting things," Ainge told the Boston Herald. "They told me they didn't like the way the Celtics play and they didn't like the weather and the media and fan pressures in Boston. And guys just didn't like a team that had players that didn't share the ball. Those were the sad realities of what I discovered when I took over.

"So I figured there's nothing I can do about the weather and nothing I can do about the media scrutiny, but we can do something about the style of play. We had to create an environment that people want to come to."