Dwight Howard grew tired of the Nike and Vitaminwater ads appearing during the playoffs, which featured Kobe Bryant and LeBron James.  A Vitaminwater spokesman himself, Howard called the brand's chief marketing officer Rohan Oza and told him that when the Magic made the finals he wanted his own ad.

When Orlando advanced to the Finals, Oza's phone rang.

"He said he wanted a production crew and a budget," Oza said. "And I don't argue with Superman."

The result is a spot that features the 23-year-old Orlando Magic center doing some of his best impressions, as he takes on different characters who all talk about how good Howard is.