The Nets have sold 30% of the luxury suites at the Barclays Center, the Brooklyn arena that is under construction and that will be the team's new home in 2012.

On the tops of New York City taxi cabs, the Nets are advertising sales of the remaining luxury suites with the
slogan "Your Home Away From Home."  

Brett Yormark, the Nets' chief executive, explains that the team is trying to create buzz.

"It?s not that you get a lot of calls, but you want to create some talk value," said Yormark. "We?re going to build a brand."