LeBron James' multimedia platform for athletes called UNINTERRUPTED has received an investment of $15.8 million from Warner Bros. and Turner Sports.
The investment was announced Wednesday morning in a news release. UNINTERRUPTED is expanding its content across all platforms, including through go90, a new mobile application.
The video testimonials, which started last December, have featured James, New England Patriots tight end Rob Gronkowski, Golden State forward Draymond Green, Ronda Rousey and others.