The Golden State Warriors have agreed upon a three-year, $60 million jersey sponsorship with Rakuten.
Rakuten is a tech company based in Japan who is also the jersey sponsor for Barcelona. Rakuten is paying nearly $60 million per year for their sponsorship of Barcelona compared to $20 million per year for the richest deal in the NBA.
"We love sports," Rakuten founder and CEO Hiroshi Mikitani told ESPN. "There's a lot of emotion to it -- great stories, smiles and tears."
"We actually had multiple finalists," Warriors chief marketing officer Chip Bowers said. "This was not the biggest deal that we were offered."
Rakuten opened up its North American headquarters in San Francisco in 2015.