Adam Silver recently delivered "something of a pep talk and challenge to his top basketball executives recently" as the NBA enters its first play-in tournament and a playoffs without the control of a bubble environment. 

League revenues are down due to reduced arena capacities this season and ratings have widely been down over the past few year year.

"We are in a transformational period," and reminding all, "We have to earn viewers," Silver told his executives. 

The league's current television deals expire after the 24-25 season.