For the franchise, the message is clear: Right now, no one cares about this team. Or at least, no one is sure why they should pay attention.

The fans see the team accurately, as one with very little success in the recent past, and even less hope for the immediate future.

As Coach John Lucas said: ``It's cold in this building with all these blue seats. That's why I wanted us to win and score 100 points.''

The Cavs did just that 110-95 over Boston before an announced attendance of 7,952. It was probably closer to 2,000, and part of the reason was that they charged regular-season prices -- ridiculous for an exhibition game where the team needs exposure.