Darren Rovell of ESPN.com reports that the amount of money high school star LeBron James will get from a shoe company could depend on which team drafts him.

"The shoe companies definitely have an interest in what market LeBron will ultimately go to," said Tom Shine, senior vice president of global sports and entertainment for Reebok. "A large market is usually better than a small market and because so many people are watching highlight shows, an East Coast team is usually better than a West Coast team. If he's playing in a market like Seattle, the only time he'll consistently make the highlight shows will be at 7 a.m."

James is more likely to end up on the East coast with 3 of the bottom 5 teams being Cleveland, Toronto, and Miami.

"It's clearly better for him to play on a bad New York Knicks team than a bad Cleveland Cavaliers team," said Bob Dorfman, sports analyst for Pickett Advertising in San Francisco. "But if Nike or Adidas could wish for a particular team, it's also pretty important to have him go to a team with a good upside that has a supporting cast that is good enough to turn things around and make the postseason."

"The market he winds up in won't make much of a difference in terms of selling shoes," said John Eckel, global director of Hill & Knowlton's sports marketing practice. "We've already seen he's the kind of talent that the media will cover whether he's playing in Cleveland or Timbuktu and his highlights figure to be among the best so they will run over and over again."