Cavaliers owner Dan Gilbert says is not worried about LeBron James bolting to New York when he can become a free agent in 2010, because all the hype is coming from the media rather than James himself, ESPN news services are reporting.

"This is not LeBron James saying this stuff, this is just a media phenomenon here that will pass in time," Gilbert said while appearing on "CNBC Reports."

"We're focused on this year and you know what, so is he, and he's focused on this year and next year and hopefully a long career in Cleveland, Ohio. We believe that and we think we have a great situation here and we're off to a great start."