The Westgate Las Vegas SuperBook made LeBron James the betting favorite for NBA MVP on Monday at 4-1 odds.
James, who began the season in the top six of MVP betting, is currently the favorite or the runner-up at most sportsbooks.
"People have to be more in awe of what he's doing the older he gets. ... I think that could sway some people who didn't vote for him last year," said SuperBook NBA oddsmaker Jeff Sherman.
DraftKings has James and Luka Doncic as co-favorites at 5-1, with James training Doncic at William Hill.
James has not won the MVP since 2013. He would be the oldest MVP in league history should he win this season.