Tyreke Evans is starring in a nationwide television commercial for VBlast, a new vitamin- enhanced water line.

"He is the Kings' star, no doubt," marketing and branding expert Peter Schaub said. "He should be the face of the team, even though the Kings have struggled on the court.

"I've watched Tyreke (and) seen him in interviews. He comes off well, straightforward (and) no bragging. His game speaks volumes."